Our Brand Values
These are not marketing slogans. They are operational commitments you can verify through our reviews, policies, and licensing records. Every value below is tied to a specific behavior that shows up on your jobsite.
Six Values That Define Every Job
You see every cost, every material, and every step before work begins — no surprises.
How it shows up daily
Every project starts with a written, line-item estimate that breaks down materials, labor, permits, and disposal. If the scope changes mid-project — for example, we discover rotted decking during a tear-off — we issue a written change order with the new price before any additional work continues. You approve the cost in writing, or the work doesn't happen.
Real example
A homeowner in Clovis approved a standard re-roof. During tear-off, we found 12 sheets of damaged decking. Instead of adding the cost and mentioning it later, Jaime called the homeowner on-site, showed photos of the damage, and issued a change order for $480 before replacing a single sheet.
The owner is on every job. Your complaint goes to Jaime, not a call center.
How it shows up daily
Jaime Coria personally oversees every project from estimate to final walkthrough. If something goes wrong, you call Jaime's direct number — the same one on our business cards, website, and trucks. There is no phone tree, no ticket system, and no runaround. If you're not satisfied, the path to resolution starts and ends with the person who owns the company.
Real example
A customer noticed a small ridge cap issue two months after installation. They called Jaime directly on a Saturday. He was on-site Monday morning, replaced the ridge cap at no charge, and followed up by text the same afternoon to confirm they were satisfied.
We follow Owens Corning Platinum Preferred standards on every roof — no shortcuts, no overlays when tear-off is needed.
How it shows up daily
Our crews are trained to Owens Corning's installation specifications. That means proper nailing patterns, correct underlayment overlap, and manufacturer-required ventilation. We perform full tear-offs rather than overlays whenever decking inspection is necessary. Every roof is photographed during installation for our records and your peace of mind.
Real example
On a project in Sanger, a competitor quoted an overlay to save the homeowner money. We recommended a full tear-off because the existing shingles showed signs of moisture damage underneath. The tear-off revealed soft decking in three areas that would have been hidden — and eventually failed — under an overlay.
We tell you what you don't need. If a repair will last five more years, we won't sell you a replacement.
How it shows up daily
During every inspection, we document what we find with photos and a written assessment. If your roof has significant life left, we'll recommend a targeted repair instead of a full replacement — even though the replacement is a larger sale. We'd rather earn your trust and your referral than upsell work you don't need.
Real example
A homeowner in Fresno called for a replacement quote after a storm. After inspecting the roof, Jaime recommended a $600 repair instead of a $14,000 replacement. The roof had 8-10 years of life remaining. That customer has since referred three neighbors.
We live here, hire here, and invest here. Fresno and the Central Valley are home, not just a market.
How it shows up daily
Our crew members are local hires — trained in-house, not subcontracted from out of the area. Jaime was born and raised in Fresno, and the company sponsors local high school athletics and community events. When we haul debris, it goes to licensed Central Valley facilities, not out-of-area dumps.
Real example
New View Roofing has sponsored youth baseball teams in southeast Fresno for three consecutive seasons, providing equipment and uniforms for kids in the same neighborhoods where we install roofs.
24/7 emergency response. Non-emergency inquiries answered within 24 hours.
How it shows up daily
Emergency calls — active leaks, storm damage, fallen trees — are answered live or returned within two hours, seven days a week. Non-emergency estimate requests receive a response within 24 hours, typically same-day. We confirm every appointment with a text or call the day before.
Real example
During the February 2024 storm season, Jaime personally responded to 11 emergency tarp calls in a single weekend. Every homeowner had a temporary fix within hours and a permanent repair scheduled by the following week.
- Written, line-item estimate before any work begins
- Clean jobsite at the end of every workday
- Licensed, insured crew on every project — never unlicensed labor
- Direct access to the owner for questions, concerns, or complaints
- Warranty backed by Owens Corning and our own workmanship guarantee
- Photo documentation of your project from start to finish
- Recommend work you don't need to inflate the invoice
- Quote one price and charge another without a written change order
- Use unlicensed subcontractors without full disclosure
- Pressure you into signing a contract on the spot
- Disappear after installation — we honor our warranty and answer our phone
Every crew member is trained in-house on Owens Corning's Platinum Preferred installation specifications. This isn't optional — it's how we maintain the manufacturer relationship that backs your warranty.
Beyond technical skills, we train on customer communication: how to explain what we're doing on your roof, how to flag unexpected findings, and how to keep a jobsite clean. If a crew member doesn't meet these standards, they don't stay on the team.
We hire locally from Fresno and the surrounding Central Valley. Our crew members live in the communities where they work, which means they care about the quality of the neighborhoods they're building in.
Frequently Asked Questions
Questions about our values or how we operate? Contact Jaime directly.